What Type of Files Do You Upload as an Intro and Outro for an Audiogram

Have you wondered why so many people are creating their ain Facebook Live videos and shows?

Doesn't information technology seem like a lot of work and pressure, just to broadcast xxx - lx minutes of video content?

What if I told you that a single one-hour video that you broadcast live to Facebook volition generate dozens and dozens of pieces of content that you can use to fuel your content marketing efforts both on your blog and on every other major social network?

And what if I told y'all that the combination of two or more of these tactics could have a multiplying consequence on your audience, traffic, leads and sales?

Want to learn more than? I thought and then.

Start at the Starting time: Facebook Live

Information technology's worth noting that I've chosen to recommend using Facebook Live, as opposed to Instagram or YouTube or Twitter live video. There's a specific reason for that.

When you brainstorm a live video on Facebook, Facebook will "build your audience" by notifying your Page followers and placing your video into the feed of an increasing number of people whom Facebook believes may be interested in your content. And every bit each new viewer tunes in and engages with your broadcast, they increase the potential for that video to exist seen by others.

For example, if I react to or annotate on any Facebook mail, the people connected with me on Facebook may see that activity, and therefore the post itself, in their feed, even if they aren't already post-obit the original Folio or profile that created the post.

This means that the more people you lot get watching and engaging with your Facebook Live video, the more will be eligible to see information technology. This is a virality factor that either isn't present at all, or isn't as effective on other platforms. Getting likes and comments on your YouTube video won't bring y'all more viewers, and sharing videos inside YouTube nonetheless isn't a matter. Same with Instagram. Twitter is somewhat ameliorate, but it still lacks the concurrent usage of Facebook.

In other words, can you presume that a good portion of your audience is actually using Twitter at the same time y'all are?

The other brilliant reason for broadcasting via Facebook Live, which my friend and colleague Stephanie Liu teaches, involves the use of Facebook Ads. Equally you lot go more and more than people to view your videos, not only are you building a captive audience for your alive broadcasts, simply you're also building an audience that you tin can target with Facebook Ads. If yous're utilizing live video to build 'Know, Similar & Trust' (and you lot should be), targeting those audiences with relevant ads and offers can be a vivid play.

Then that covers the strategy behind using Facebook Alive. If you lot want help with the tactics behind a successful broadcast, Stephanie Liu has a tremendous resources for y'all. What nosotros'll be covering through the rest of this article is 100% tactical later your Facebook Live.

Note that for the purposes of this article, I will assume that you're going to do a regular weekly Facebook Live video, and that you're going to interview a guest expert each week. Yous may choose to broadcast less often, broadcast by yourself or with a co-host, or even have a panel of people. They're all equally feasible options.

Tactic 00: Featured & Crossposted Videos

Ah, well, in that location's a couple of things I forgot to mention which technically aren't additional pieces of content - they still leverage that original Facebook video - but, damn, these are absurd.

Commencement off, every Facebook Folio has a 'Videos' tab where all your most recent videos are listed. Only similar on YouTube, yous can also organize them into playlists, so consider the kinds of videos you're creating, and how your audience might do good from having them organized in what way.

But at that place's one other really cool feature in the 'Videos' tab, and that is... well, 'Featured'. Featured Video, I mean.

At the top of your 'Videos' tab, you can choose to display a unmarried video the full width of the cavalcade. Take advantage of that real estate.

Sure, y'all can put a video about your business organisation there that's super slow. Or, y'all could rotate in some of your almost heady alive videos.

2d, you can leverage partners with other Facebook Pages and crosspost your videos to those Pages.

Crossposting is non the same every bit Share - when a video is crossposted by some other Page owner, they essentially create a new post with that same video on their Page.

In addition to getting your content in front of their Folio audience, you lot also get the benefit of aggregated metrics, and as the video possessor, you can bank check out the combined statistics for views and engagement.

Videos can exist crossposted both while live and after the broadcast - it only depends on what the other Page owner wants to do, and wants to let you do. When we broadcast one of our 360 Marketing Live videos, nosotros automatically crosspost the live broadcast to each of our respective Facebook Pages, adding exponentially more achieve and potential.

Tactic 01: YouTube

Once your Facebook Live broadcast is finished, download the video file and upload it to YouTube.

Every other week, Stephanie, Jenn Herman, Amanda Robinson and myself have a alive broadcast nosotros call 360 Marketing Live. Once it's done, I grab the video file and log into YouTube and our 360 Marketing Team channel. There's an upload button in the upper correct that I can click, select my video file, and begin to upload.

A thirty to sixty infinitesimal show is going to generate a rather large video file, so be patient here.

While the video is uploading, yous can change the title - don't use the default file name - likewise equally enter a description. Typically, the title of your Facebook Alive and show description will work just fine here.

Select tags for your video that are advisable for the content (TubeBuddy is a smashing aid for this) and, when the video has finished uploading, select a thumbnail image - this is a single frame from the video that YouTube viewers volition meet before they begin watching. It'southward a practiced idea to upload a custom graphic that has the show title on it. I e'er create such a graphic to pre-promote shows and utilise them when creating Facebook Events. The same graphic works great for the YouTube video.

You can choose to add the video to an existing playlist, and even tweet information technology out for some additional exposure, then click on 'Publish'.

PRO TIP: Go into your video settings, get to 'Transcripts', and review the automated captions that YouTube has created for your show. You can then download the unabridged text of the show every bit a text file. You can probably guess how we're going to use that later.

That'due south your outset major repurposing.

Additional Pieces of Content : 1

Tactic 02: Slideshare

Y'all know that Slideshare is owned by LinkedIn, and is one of the most constructive platforms for sharing and driving business. Ana Hoffman used Slideshare to drive a quarter meg views, and you lot tin can likewise.

The fox with Slideshare is that your content needs to be an infographic or a presentation file, like Powerpoint.

"But wait, Mike - I thought we were talking about video." You're right, Barbara, we are. Hither's how it works.

Open your Google Drive account and create a new Google Slides file. If you're going to do this regularly, I would absolutely recommend customizing a template for yourself and then you can keep your presentations branded easily. (Annotation you tin absolutely use Powerpoint or Keynote for this stride if you prefer.)

Create at to the lowest degree two slides for your presentation - an initial title slide and a endmost slide. Experience free to add more if you wish, but your video is going to exist between two singled-out slides, then you don't necessarily need more than than two.

Save your presentation equally a PDF file.

1. Sign in to SlideShare.
2. Click 'Upload' and select your new PDF presentation file.
3. Fill up in the relevant details and publish it.
4. Click 'Edit' under the presentation you wish to add together the YouTube video to.
5. Click the 'Add Youtube Video' tab at the top of the folio.

   

6. Enter the URL for your YouTube video.
7. Select the placement of the YouTube video within your presentation.
8. If yous wish to insert another video, click '+Add another video'.
9. Once you've inserted all of your videos, click 'Insert & Publish'.

The videos volition at present appear in your presentation.

To select the correct URL to insert into a presentation, copy the YouTube video URL from your browser'due south address bar (when you're on the "watch" page on YouTube) and paste it into the given space.

If you have a specific telephone call to action inside the video, that last slide is a great place to reinforce that, peculiarly if there's a link you wish them to follow. (Quick Tip: if y'all employ Google Slides and save to PDF, links will nevertheless work. If you're using PowerPoint you'll need to edit the PDF using Adobe Acrobat.)

Additional Pieces of Content: 1

Next, pull that video file into iMovie or Camtasia or whatever you prefer to utilize for video editing, considering you're going to work some magic at present.

Tactic 03: Podcast

Relieve the audio as a divide MP3 file, which you lot tin and then use that to power a podcast. You can start a Libsyn hosting account for every bit picayune $5/month, and offset uploading your sound files there. For most Facebook Live broadcasts, the sound will require minimal editing. Information technology's peachy to have an "intro" and an "outro" for your podcast - standard $.25 of audio that you lot'd splice onto the recording that add together branding and standard information to every one of your podcasts. Yous can likewise cull to edit out any technical problems, or unnecessary conversation that might accept occurred. And so you're done.

You tin can actually launch a podcast and make it available on iTunes, Stitcher and Google Play with as few as ane single episode, however I'd recommend that you take at least 4 episodes in the can that you can release weekly, or even drib all at once, ensuring abiding activity. Podcasts, like Facebook Alive broadcasts, do good profoundly from a regular schedule that your growing audition can rely on.

When you set up your Libsyn business relationship,y'all simply create a feed for your podcast, including the title and description of the show (the entire bear witness, not just one episode), and so fix that feed upward to distribute new episodes as soon every bit you upload them.

This tactic really results in three pieces of content, thank you to the utilise of multiple distribution networks.

Additional Pieces of Content : 3

Tactic 04: Audiograms

Are y'all familiar with audiograms? You lot might have seen them on LinkedIn, where they seem to be extremely pop right at present - they're substantially videos, but instead of using actual video footage, there's usually a static graphic with an audio moving ridge line moving in accordance with an sound clip of someone speaking.

Hither's an example, a prune from an interview with Marker Schaefer:

In this typical audiogram, nosotros have a relatively audio short clip, plus whatever information we want to include on the graphic. People enjoy listening to the recording, and you lot can provide them with a link to the Facebook Live or blog post, or wherever you're looking to drive traffic. And these audiograms can be uploaded to Facebook, LinkedIn, Twitter, Instagram and fifty-fifty Pinterest.

The beauty of audiograms is that they're incredibly easy to make. You can create audiograms for complimentary using Headliner.app.

1. Upload your audio file (upwardly to x minutes of sound - I prefer to edit out the clip I want to use earlier uploading)
2. Select the sound you wish to use
3. Choose your aspect ratio and select a groundwork image (which I but make using Canva)
4. Customize with dissimilar wave appearances, automatic captions, and more than

While well-nigh audiograms are made square, you can choose landscape or portrait for employ in, say, Instagram Stories. In fact, one time you finish your audiogram and download it, you can hands catechumen it into another version, and size to easily repurpose the aforementioned audiogram elsewhere.

With Headliner, y'all can pull out one or more clips from your Facebook Live and share them out as quick segments. These might be quotes, answers to questions, or even funny moments from your show. The possibilities are endless.

Allow'due south assume that you lot find ane slap-up reply from your guest and create a one infinitesimal clip and audiogram. You tin upload a square version to Instagram, landscape versions to Twitter, Facebook and Pinterest, and portrait versions to Facebook Stories (personal, Pages and even Groups) and Instagram Stories (if you splice the Instagram Story video using app like Clip).

Boosted Pieces of Content: viii+

Tactic 05: Twitter Videos

If yous can upload an audiogram video file to Twitter, you can certainly upload regular video.

In fact, Twitter supports up to two minutes and 20 seconds of video content - that's a golden opportunity to find a bully soundbite, intro your interview, or share a funny segment.

Again, your video editing software is your friend here, equally information technology will brand it super easy to find the prune you want to share and edit information technology out.

Just, before yous create that 2:20 clip, consider some of the other networks you might want to share that to, equally they all accept different requirements.

Additional Pieces of Content: one+

Tactic 06: Facebook Feed Videos

We started with a Facebook Live Video - and so why am I about to suggest sharing segmented versions of that same circulate back to video?

First, not everyone tuned into your live broadcast, no matter how popular information technology was, and so sharing it or segments of it again merely makes skillful sense.

And it's possible that y'all might desire to leverage your personal profile, Facebook Groups you're a member of, or even other Pages you command, to share some primal takeaways from that Live broadcast. One masterful technique I've seen utilized is to schedule a Watch Party for a Facebook Live after information technology's aired, inside a Group, giving your audience another opportunity to watch and engage with your content.

Plus, there's a big difference in delivery between watching your i hr circulate and watching a 60 second clip. Your audition might really appreciate being able to 'snack' on part of the video before deciding to lookout the whole matter.

So while you lot tin can technically upload upward to an hr and twenty minutes of video, you don't demand or want to here. Just consider sharing whatever video segments you create, and y'all can even spread them out over time. Agorapulse, for example, will assist you to schedule video content to Facebook, Instagram and Twitter.

Additional Pieces of Content: 1+

Tactic 07: LinkedIn Feed Videos

The aforementioned video segment(s) that you lot created for Twitter or Facebook volition work nifty for LinkedIn, and you can upload up to ten minutes of video to the professional social network, and then length won't usually be an issue.

PRO TIP: Recollect how I mentioned earlier that y'all tin download the captions for your videos from YouTube? Headliner automatically does the aforementioned thing for your audiograms, merely what about these shorter clips? Headliner can help with those too - merely choose "Video Transcript" instead of "Audiogram Wizard" for your new project.

Boosted Pieces of Content: 1+

Tactic 08: Instagram Feed Videos

So far you've created one or more video clips that tin be shared to Twitter, Facebook and LinkedIn. Since the video was originally recorded in sixteen:9 ratio (landscape), those segmented versions will work fine on those networks. Now, however, you do demand to create a different version of that aforementioned clip.

Instagram's feed is all virtually the square. Within your video editing software, simply look for the option to change the aspect ratio of the video(s) you created. This volition likely give you a selector you lot can utilize to make sure the visible expanse of the video makes sense.

Note that in addition to beingness limited to 1:1 aspect ratio, Instagram feed videos can be threescore seconds maximum. Be careful to stick to that inside your editor, as Instagram volition simply cut your video at 60 seconds, whether it's finished or non.

Additional Pieces of Content:  1+

Tactic 09: Instagram Story Videos

Creating video segments for Instagram Stories is a bit more challenging since it's a ix:xvi aspect ratio or 'portrait' style (no, you can't merely rotate your video 90 degrees). 1 option is to use the square version and it will simply appear centered on the screen with colored space in a higher place and below. Or, if the original recorded video allows creatively, you lot can try cropping it to 9:16. This generally only works if in that location'due south a unmarried person speaking who can withal be framed within that box.

Either fashion, this is another great place to share quick segments, up to 15 seconds. If you use the Prune app (or similar) that I mentioned earlier, you can splice your longer video into 15-2d segments, then merely upload them in gild. Instagram followers volition be able to watch them in succession hands.

Additional Pieces of Content: 1+

Tactic 10: Pinterest Video Pins

Did yous know that Pinterest supports native video uploads? Up to xv minutes of video, in fact - then while it's not enough for unabridged shows, it'southward definitely long enough for a fun segment.

Y'all tin upload any of the versions y'all've created so far, particularly if you managed to create a tall portrait or foursquare version of the video.

Boosted Pieces of Content: 1+

Tactic 11: Quote Graphics for Facebook, LinkedIn, Twitter, Instagram, Pinterest

It never fails. When I have a great invitee on a bear witness, I'll ask questions and they'll start sharing the cognition that'southward in their caput, and end up saying extraordinary things. Sometimes those things might be but a sentence or 2, withal they're just brilliant.

Those statements can make for neat quote graphics.

As you're editing and re-listening to your interview, sentry out for those one-liners and make note of them. And then you tin can open up Canva and make 1 or more than quote graphics. You tin can have these templated in advance, so that all yous have to do is enter the text of the quote and the interviewee's proper noun.

I recommend landscape graphics for Facebook, Twitter and LinkedIn, square graphics for Instagram, portrait graphics for Pinterest (and Stories).

Additional Pieces of Content: v+

Tactic 12: Web log Postal service w/ transcript & notes

So far y'all've already created a tremendous amount of content out of that one video, only you're about to pull information technology all together. The blog post is the one piece of content that volition alive on your website - your property - and so it's remarkably of import and worth taking your time on. Merely fortunately, it won't take you too long at all.

There are a number of ways y'all can go with the weblog postal service version of your Facebook Live in terms of what content is really included:

Easy Option - Use the title of your show, embed the Facebook Live video, and copy & paste the transcript from YouTube. Whip up some graphics in Canva and you lot'll be all gear up in a matter of minutes. And there's goose egg wrong with this arroyo. But if you want your content to perform ameliorate long-term, you could spend a few more minutes and endeavor the…

Moderate Option: In addition to everything outlined in the Piece of cake Option, consider calculation a summary at the beginning that'due south based on your initial show clarification. Explicate what the show was about, who was on information technology, and what you covered, letting your audience know up front what they're going to acquire and why information technology's worth their time. This volition encourage more people to go on reading, and/or watch the embedded video interview. Or you might choose the…

Avant-garde Option : This option requires more fourth dimension and effort on your part, but it will admittedly pay off. Instead of just a quick summary at the commencement, yous'll walk through all of the major word points from the show and depict them out, pull quotes, and share conclusions. You'll create a piece of content that could easily be read on its own, without the video or transcript, and exist merely as easily understood.

Note here that no thing which approach you take, you'll embed the Facebook Live video, not YouTube or whatsoever other. This is because as readers find your weblog post, some will choose to watch the video. Each new viewer may choose to Similar or Annotate on the Facebook mail service, which they tin can do correct from your blog post. Think how we outlined before the benefits of getting engagement on your Facebook posts? Well that'south true, no matter how old the posts are or where they're embedded.

Getting readers to engage with your embedded Facebook Live videos will push those videos back Into the News Feed.

Again, this goes dorsum to the benefit of using Facebook over other platforms - it's simply better for growing an audience. And as Facebook Watch develops, there's even greater potential in the time to come.

Always include at least i image with your blog posts, as well every bit links to any individuals or resources mentioned in the post. If you're leveraging the podcast channels, you tin can also embed the Libsyn player, and encourage readers to subscribe to your podcast if they like the audio version.

Additional Pieces of Content: ane+

In addition to the Facebook Live Video itself, and any crossposting you lot might take done, following these steps volition give you at least 25 additional pieces of content.

The YouTube video, podcast and web log mail tin be edited and published relatively soon after the broadcast, while the additional content and social posts can be spread out over time - months. Yous tin can choose to let the social posts stand on their own, link to the Facebook recorded video, or link to the weblog post. I tend to prefer to have all roads to atomic number 82 to Rome the blog post, simply that can vary depending on your specific goals and CTAs.

A version of this postal service was first published on the The Social Media Chapeau weblog.

miltenbergervotearome.blogspot.com

Source: https://www.socialmediatoday.com/news/how-to-create-25-pieces-of-content-from-a-single-facebook-live-broadcast/547372/